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Brand & Campaign Storytelling

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Lola's Pet Salon — Direct Mail Copywriting

Spec direct mail concept for a mobile pet‑grooming brand.
This piece demonstrates my ability to craft warm, high‑conversion copy for local service businesses — blending emotional resonance, clear value propositions, and a friendly, trustworthy tone.

Excerpt:
“From muddy paws to pampered pups. Open this. Your dog will thank you.
Calm, clean mobile grooming at your doorstep.
New customers: £10 off your first full groom.”
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reMarkable Paper Pro: Can One Device Replace Your Entire Paper System? — Product Copywriting

For academics and professionals drowning in notebooks, lost notes, and mounting paper clutter, the reMarkable Paper Pro offers a digital alternative that transforms chaos into clarity. This device enables seamless capturing, organizing, and annotating - all backed by cloud sync and a distraction-free interface. Beyond productivity, it supports sustainable practices by reducing paper waste and consolidating years of work into a searchable archive.
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Travel Lighter with Kindle — Product & Lifestyle Copywriting

Travel Lighter with Kindle
Product & Lifestyle Copywriting Sample
This evocative promotional piece demonstrates my ability to blend emotional storytelling with practical product benefits. The copy transforms a simple e-reader into an invitation to travel lighter, read freely, and embrace sustainable adventure — whether on a long-haul flight or a sun-drenched beach.
Key elements showcased:
Benefit-driven headlines that speak directly to pain points
Sensory, lifestyle imagery that builds aspiration
Clear product features woven naturally into the narrative
Sustainable angle for modern brand appeal
Strong, memorable call-to-action
Note: This is an original fictional writing sample created independently to showcase product and lifestyle copywriting. Not affiliated with Amazon or Kindle.
Perfect for brands in travel, tech, wellness, or lifestyle sectors.
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Brooktech Maintenance Ltd — B2B Email Marketing Campaign

Dear Oliver,Rising energy bills. Confusing regulations. The pressure to hit sustainability targets.Date: Thursday, 23 April 2026Time: 9:30 AM — 3:00 PMVenue: Manchester Central Convention Centre, Petersfield, Manchester M2 3GXWe’re meeting in a former Victorian railway warehouse, now committed to 100% net-zero by 2050 — proof of what’s possible with the right knowledge and action.Connect with fellow professionals, see exactly where your building can save money, and take home an actionable plan y...