I create culturally intelligent storytelling for music and entertainment, museums and cultural organisations, and destination and experiential brands with a Korea-focused perspective on narrative, identity and audience experience.
My work sits at the intersection of cultural interpretation and entertainment storytelling. I turn concepts into campaign ideas, exhibition and audience-journey storylines, and entertainment content that helps people understand the identity behind an artist, a place or an idea. I also develop social-first copy that supports how that identity travels across platforms.
The approach stays consistent throughout: cultural nuance, emotional clarity and editorial purpose - work that feels meaningful and resonant for the audiences and organisations it serves.
